I want to target keywords related to cost of the "X" service. What information should I on the landing page to get more leads

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I’m working on a health care project which offer IVF as a service.
I want to target keywords like cost of ivf in my google ads account as this keyword has decent volume.
What all content should I place in the landing page to get more leads

Last edited by @neha 2023-02-08T14:21:03Z

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@pablo any guidance here?