Host a podcast

Contributors

@brandon-leuangpaseuth @andreea-macoveiciuc-content-expert @derek-gleason-3


Business Benefits

Share engaging content and expert knowledge with your audience to build lifelong relationships.


Identify the audience for your chosen theme by checking the number of active listeners and social media followers of similar podcasts.

This helps determine right away whether there is a market for your podcast and an audience of active listeners and the type of content they respond well to.

Create a list of 10–15 episode ideas before committing to a theme to find out whether there is enough to talk about.

Choose a format for your podcast and determine whether you’ll self-host it, have co-hosts, or interview guests.

Podcast formats include interviews, solo podcasts, conversational podcasts, and narrative or storytelling podcasts.

Maintain a consistent style, tone, and schedule for all your episodes.

Consistency is the key to maintaining an active listener base. Frequently changing your episode style, tone, or schedule might frustrate or put off listeners. Choose an episode length that fits your audience’s schedules and expectations. For example, shorter, 15-30 minute episodes might better suit an audience of busy listeners, while audiences for narrative or storytelling podcasts might expect longer episodes.

Give listeners a professional first impression by adding short voice-overs covering the episode number, host, and subject at the beginning of each episode.

Pre-record these yourself or hire a freelancer on a site like Fiverr to record your podcast intros.

Practice speaking about different topics before recording an episode and use a professional but friendly and natural tone, as if you were talking to each listener directly.

You can always edit your podcast to clean up and cut out any long gaps or mistakes after you are done recording.

Use the first episode to introduce yourself and let listeners know what the podcast is about and where it’s going.

Invite guests with knowledge and experience in your industry to share their insights.

  • Use a tool like LeadFuze to find potential guests.
  • Send out cold email invites personally asking the prospect to be a guest with a tool like QuickMail.io.
  • Use a tool like Calendly to work out a time for your interviews.
  • Engage with prospective guests on social media. Comment, like and interact with their posts, so they constantly see your name.
  • Slowly build a relationship and after some time, ask them if they would like to be a guest on your podcast.
  • Let your guests choose the topic based on their background and experience for their episode.

Drive your listeners to share the episode and engage with your podcast with downloads, subscriptions or consultations.

For example, you can suggest your listeners to download a free ebook or additional resource from a short, memorable URL, to take a mini course or a one-to-one consultation, to access a members’ area or to subscribe to your blog, at the end of each episode. Tie your resource specifically to the subject of your show. The closer your call to action is to the subject of the show, the better your chances.