Analyze your advertising performance.
Open Google Analytics, click on Admin, select the property to analyze, and click on Data Import and Create.
Select Cost Data for the Data Set type, and click on Continue.
Each view has different uses. In All Website Data you will see data about all website visitors, and sometimes even for many websites if GA tracker is implemented on multiple domains. Different views will filter out some data. For example, testers from the office IP, or specific landing pages, etc.
Under At least one of these columns must be provided, select Clicks with an ID of
ga:adClicks, Cost with an ID of
ga:adCost, and Impressions with an ID of
Under Any number of these columns may be provided, select Ad Content with an ID of
ga:adContent and Keyword with an ID of
You can now load this data set with ad cost data from your advertising platform.
Create a .CSV file with the columns:
- You can also include the costs of email marketing, SEO, or other activities.
- Use automation tools like SegmentStream, Funnel or Supermetrics to import this data.
Open Google Analytics, click on Admin, click on Data Import in the Property column, then click on Manage uploads in the row showing the data set you created earlier.
You can now start creating and analyzing advertising.