Get started with Google Optimize

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@andreea-macoveiciuc-content-expert


Business Benefits

Benefit from advanced experimentation, targeting, and reporting across your integrated Google suite.


Click one of the Start for free buttons on the Google Optimize website, to create your account and container.

Move through the onboarding sequence, accept all terms and conditions, and proceed to the Experiments view of your default container My Container.

In this process, opt into improving Google products, benchmarks, and in-depth analysis to gather more info and understand the best ways to use the Google suite. Click My Container in the top left to see the ID for your account and container.

Click Settings in the top right, then Link to Analytics under Measurement, to link your GO container to Google Analytics.

Once you select a Property from the drop-down menu, you’ll also be asked to select the View you’d like to link. Click Link and you’re all set. This will allow you to select the View you would like to link, and allow you to collect data!

Install the GO snippet on your website by either manually updating each page with the GO snippet, or using Google Tag Manager (GTM).

The snippet can be found directly under Setup instructions: Install the Optimize snippet of the Settings page.

  • Manual: Follow the instructions from Google on how to insert the snippet into the `` tags.
  • GTM: Create a new tag, specifically Google Optimize, enter your GO and GA IDs, and choose your triggering options, for example, All Pages.

Using a GTM integration provides you simple access to defining event-based goals, and GO uses GA goals as experiment objectives, pulling data from GA to calculate results.

Install Google’s page-hiding snippet to prevent GO’s flicker effect.

The flicker effect is when the visitor is shown the control quickly, before seeing the correct test treatment, which can invalidate your test results.

Click Let’s go on the main GO page to set up your first experiment.

Follow the creation process by adding the URL of the page you’d like to test, and the type of experiment you’d like to run. For example, you can run an A/B test, a multivariate test, a redirect test, or a personalization test.

Add your test variants, then follow the prompts to configure your test objectives and targeting.

For example, you can choose from among basic objectives like pageviews, session duration, or any of the GA goals in your linked account. GO allows you to choose how you would like to distribute the proportion of traffic among variants.

Access reports through either the Reporting tab within the Optimize UI, or your integrated GA account.

For example, you can analyze data from Optimize through GA, because every hit is sent automatically with an experiment name, ID, and variant number.