Georgi Georgiev - Statistics in CRO

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About Georgi Georgiev

Georgi is an expert internet marketer and statistician working passionately in the areas of SEO, SEM and Web Analytics since 2004. He is the founder of Analytics-Toolkit.com and owner of an online marketing agency & consulting company: Web Focus LLC and also a Google Certified Trainer in AdWords & Analytics.

His special interest lies in data-driven approaches to testing and optimization in e-commerce and internet advertising and Georgi is also the author of three papers, multiple articles on A/B testing for conversion rate optimization, as well as the book “Statistical Methods in Online A/B Testing”.

Contributions to playbook community

Involved as -Writer, CXL Instructor and expert on statistics.


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