Improve site credibility and increase sales.
For example, TightsPlease.co.uk saw an 80% conversion hike after correcting a single spelling mistake (“Tihgts” instead of “Tights”) on their category page.
For example, even seemingly tiny errors, like this one on Loop 11’s sign up page, can affect a site’s credibility.
If you don’t have, or can’t hire a professional proofreader, have your copy reviewed by a friend or another member on your team.
This will also help you develop your writing style, as you’ll begin to write like you talk and use simple language to break down complex ideas.
Revisit content with a fresh pair of eyes right before publishing it to catch errors you missed the first time.
Editing content right after writing it increases your chances of missing errors.