Get inspiration and ideas for ad copy, offers, targeting and creative.
If the page is running ads, you’ll see This Page is currently running ads.
You can filter by country, platform date, and keyword. Pay particular attention to the date when the ad started to run. The longer the ad is running, the higher the likelihood that the ad is successful and brings positive results.
Create a document or spreadsheet of ads by taking screenshots that you can later use when creating your own customer acquisition process.
Also called a “swipe file,” these screenshots will give you inspiration whenever you’re staring at a blank white screen.
Viewing the landing pages will give you additional insights into copy, offers, and calls to action.
Get insights into your competitors’ marketing funnel by following any calls to action, including signing up for email lists.
- By participating in their funnel, you will see what offers they have in place on the back end that maximizes customer lifetime value.
- You might need to purchase something to get the information about their offer, but this should be considered as an investment to see what’s working.
- If you want to refer to this information later, make sure to record your screen when going through the funnel. You can even record audio and talk through your first impressions.
Resist the temptation to simply copy and paste what your competitors are doing. Instead, use their work as inspiration as you craft your own ads.