Business Benefits
Ensure that your GA reports will be calculated correctly.
Navigate to Conversions > Goals > Funnel Visualization to see where the biggest funnel leaks are occurring.
For example, you might uncover that your homepage is converting a few clients, or that your Subscribe page is the weakest link.
Analyze your Funnel Visualization report for data that would indicate broken GA funnel steps.
For example, 100% conversion is a red flag that a funnel step is broken.
Check and map out the funnel URL structure manually to compare with your GA goal setup.
An ecommerce site funnel might look like this: Home ? category & search ? product ? cart ? checkout step 1 (shipping) ? step 2 (billing) ? step (review) ? completed.
Calculate your funnel manually to make sure data is counted correctly for each step.
Go to Behavior > Site content > All Pages report, enter the URL identifiers of the layer - for example, /products/
or /cart/
- and count the unique pageviews per layer.
Reference the numbers against what you see in the Funnel Visualization report.
Create a separate funnel for those that merge into one to measure each journey separately.
For example, a guest checkout versus a first-time buyer who registers versus a returning customer who logs in.
Last edited by @hesh_fekry 2023-11-14T15:30:53Z