Ensure that your GA reports will be calculated correctly.
Navigate to Conversions > Goals > Funnel Visualization to see where the biggest funnel leaks are occurring.
For example, you might uncover that your homepage is converting a few clients, or that your Subscribe page is the weakest link.
For example, 100% conversion is a red flag that a funnel step is broken.
An ecommerce site funnel might look like this: Home ? category & search ? product ? cart ? checkout step 1 (shipping) ? step 2 (billing) ? step (review) ? completed.
Go to Behavior > Site content > All Pages report, enter the URL identifiers of the layer - for example,
/cart/ - and count the unique pageviews per layer.
Reference the numbers against what you see in the Funnel Visualization report.
For example, a guest checkout versus a first-time buyer who registers versus a returning customer who logs in.