Build an audience by finding an engaging and likeable host who compliments the brand you are attempting to promote.
Look closely at your personal skill set, and find someone who brings a different set of skills to the table.
For example, if you are better at writing and research than you are at talking, find a conversational person to host your podcast.
Write a list of characteristics your host needs to exemplify, like outgoing, question-oriented, or articulate, based on your podcast’s format and theme.
For example, someone who is outgoing might not do well on a more serious, educational podcast, while question-oriented would be perfect for an interview-style show.
- Working with someone you like fosters a more comfortable feel for your audience and potential guests.
- Working with someone who may be of a different gender, race, or holds different views, provides inclusivity and diversity for your podcast.
For example, conversational podcasts may only need hosts and co-hosts to show up and talk, while educational or interview-style podcasts may require preparation tasks to be shared.
Hosts or co-hosts with conflicting schedules will result in irregular and inconsistent podcasts.
Practice hosting a podcast to find out where your host’s skill sets and natural speaking pattern fall.
Maintaining a fluid conversation where hosts aren’t talking over each other is essential for a co-hosted podcast, while hosting a solo, narrative podcast requires a particular speaking flow.
Prepare a few short test episodes, then reach out to your audience through social media with a short SurveyMonkey questionnaire to get feedback.
- Include questions about the relatability of the host or co-hosts, how well they interact with each other or guests, and their level of engagement or likability.
- Incentivize your audience to give feedback by offering a discount on merchandise or a shout-out on a future episode.