Figure out whether your go-to-market strategy should include a free trial or freemium offering.
A large, socially connected customer base will help self-promote a good free-trial/freemium product.
Buyers who would rather self-educate than learn about a product from a sales representative are best approached with a product-led strategy.
A product-led strategy relies on people onboarding themselves, and this requires an intuitive user experience.
Compare your potential customer acquisition cost to the cost of activating free trial or freemium users.
If you have a small CAC budget, a product-led strategy can delay the time and cost.
A product-led strategy works well if you can restrict or limit product features.
A product with a self-service approach only needs a small team.
A product-led strategy does not require a global sales team, and onboarding improvements can be made from anywhere to anyone.
High churn in your business model is a potential danger for a product-led approach.