Email Deliverability

[CXL (CXL Playbooks)]

4 Playbooks

Improve deliverability of marketing emails

Prevent deliverability issues, such as being caught in spam filters, prior to sending marketing emails.

Optimize your emails for deliverability

Build a good sender’s reputation, resulting in better inbox placement.

Segment lists to improve deliverability

Increase your sender reputation by increasing user taken action like, opens, clicks, and shares, through targeted content. Use suppression segments to remove unengaged contacts who may have a negative effect on your KPI’s and therefore deliverability.

Use unsubscribe tactics to improve deliverability

Improve your list health and increase deliverability rates.