I’m looking to setup my first online survey for eCommerce clients and am struggling to activate it (I have my own FUDs ). If someone can share their experiences on the questions below I will really appreciate it.
The primary question I want to gain insights on 1 - why are people bouncing from carts and 2 - what compels people to complete the cart.
My own FUDs
Fear - I’m fearful that a survey will result in a bounce as it could be a distraction due to friction in the path-to-purchase process.
Uncertainties - I’m uncertain on when to trigger the survey - I have no clue whether to make it time based, page based? Specially for bounce - how can pre-empt a bounce and throw in a quick survey.
Doubts - I have many doubts on the questions I to ask. What is a best practice? And what is an ideal number of questions.
What has worked for you? Would love to hear your insights.
And any resources that are prescriptive (clear good best practice questions to ask) rather than generic would be most helpful.
For context it’s eCommerce for a frozen food player and I will be using mouseflow for the o one question.