Develop a voice search strategy

Business Benefits

Improve your voice search rankings.

Create a spreadsheet that lists the who, what, when, where, why, and how questions that your customer service team answers most often.

Tools like Answer the Public can help you identify related questions.

Publish text answers of 30 or fewer words on your website or third-party sites like Amazon.

Snippets that voice assistants read back to users are usually just under 30 words.

Publish videos to YouTube that answer questions directly.

For example, a retailer selling Yeti coolers could publish a video that answers the question, “Which Yeti cooler to buy?” Voice searches often return more video results than desktop searches.

Create Skills for Alexa or Actions for Google Assistant to provide product information and answers or personalized experiences.

  • Create a personalized brand experience by programming your Action to ask for user preferences like time zone or zip code, which the Action can save for future interactions.
  • Include an Action Response that directs customers to your website for further product details.
  • Create an Alexa Skill that includes a conversational product FAQ guide, followed by a voice-activated loyalty program.

Add contact information, services offered, hours of operation, and any other information you can to your listing on Google My Business and similar services.

On any platform, try to chunk information in 30-word segments.

Integrate voice assistants into your processes for internal teams and current clients.

For example, a custom Alexa Skill could allow clients to report problems or self-service issues.

Last edited by @hesh_fekry 2023-11-14T12:01:10Z