Show your brand identity and make a good impression.
Define your homepage goals and target audience.
Plan your design with a wireframe, mock-up, or prototype.
Include branding elements.
Design a compelling hero section that includes your value proposition.
Include intuitive navigation.
Include clickable calls to action.
Add high-quality, relevant, and on-brand images.
Add engaging supporting copy.
Add social proof.
Optimize through A/B and user testing.