Create a usable, friendly site.
If you have multiple headlines on a page, the components on the left get the attention. The first couple of words need to be real attention-grabbers.
Make introductory paragraphs in bold or larger font size - add links to improve the number of link clicks overall.
The font that you use doesn’t really matter. Keep paragraph line lengths short and in a single column.
The Gutenberg Rule describes the pattern through which the eyes move when looking at text-heavy content. It says that when the user reaches the lower right portion of a page, there is a break in the page scan process. The user will need to take an action, so that is the perfect spot to place CTA buttons and links.
Don’t try to squeeze everything in there, though. Cut-off images, incomplete text blocks, and other hints can guide users to scroll down.
A study by EyeTrackShop shows that consumers looking at groups of smartphones spent more time looking at Apple products than Android devices from Motorola, Samsung, and other manufacturers.
Most users don’t go further down the page.