Read more about Derek Gleason
About Derek Gleason
Derek Gleason is currently the
. Derek spent two-and-a-half years as a Content Lead and running the CXL blog. He used to do agency-side content marketing and SEO. Before that, he edited encyclopedias. Content Lead at Shopify
Contributions to Playbook community
Involved as - Writer, CXL Blog author, Editor, Expert, CXL Staff
Maintain customer satisfaction through planned, researched, and well-communicated price increases.
Structure and provide a skeleton for blog content.
Catalog all the URLs on your site that you may want to optimize for users and search engines.
Improve the experience of new leads and recent purchasers.
Catch attention of readers, increase click-through rates and increase SERP ranking.
Describe and outline your content, set expectations and motivate your reader.
Reduce cognitive load and categorical reasoning to benefit your buyers and grow revenue.
Determine the business value of your on-site marketing, even when sales occur offline.
Earn more clicks to high-value pages by encouraging search engines to show the most relevant links in search results.
Know if your product will benefit more from a freemium or free-trial strategy based on customer, market, and product variables.
Guide product decisions, research product needs, and execute timely and profitable marketing campaigns.
Increase your conversion rate.
Improve your data gathering from website forms to save time and money.
Build internal interest and support for user research.
Get more accurate, unbiased responses.
Improve conversions and sales.
Create anticipation for your product to generate more conversions.
Create engaged and active employees who are empowered to learn and grow.
Increase the range of skills available in your company.
Help your brand stand out and gain a competitive edge.
Improve your voice search rankings.
Generate more awareness and increase the leads coming to your website.
Generate more revenue for your company.
Last edited by