Create more meaningful conversations and increase user engagement.
Some examples include:
- Logged-in vs logged-out users.
- Desktop vs mobile users.
- Visitors from a specific source of traffic.
- Duration of time spent on the page.
- Exit Intent.
Use a dynamic popup builder like Privy, OptinMonster, or ActiveCampaign to build pop-ups for each unique user action.
How you do this depends on the tool you use, but most offer easy-to-follow wizards. See your product documentation for more information.
Set the conditional triggers, such as Time on Page, Scroll Depth, Exit Intent, Frequency, and Schedule, for each pop-up you created.
Most pop-up builders, like Privy, allow you to set conditional triggers that determine when the pop-up is displayed, such as:
- Time on Page: Show the pop-up based on the time the visitor spends on the page.
- Scroll Depth: Show the pop-up once the visitor scrolls past a certain depth on your site.
- Exit Intent: Show the pop-up when the user hovers over the back or exit button.
- Frequency: How many times the same pop-up is shown to the same user.
- Schedule: Choose between an ongoing campaign or a fixed schedule.
Set the targeting settings, such as Pageviews, Campaign Seen, or Referring URL, to further refine to whom the pop-up is shown to.
The specific targeting settings available to you depend on the pop-up tool you use. For example, Privy allows you to target users by:
- Pageviews: Trigger the pop-up based on the number of pages a user visits.
Campaign Seen: Trigger the pop-up based on the campaigns a user sees on your site, and use
is_notoperators to dynamically show pop-ups.
- Referring URL: Trigger the pop-up based on the user’s referral source, which you can filter for your UTM tags.
For example, Privy allows you to set up customized triggers like:
- Custom Fields: Target known contacts based on their custom field values in your CRM.
- Device: Target users based on the type of device they use to visit your site.