Deal with user disappointment

[CXL (CXL Playbooks)]

8 Playbooks

Reduce the risk of psychological backfiring

Decrease your chances of your content creating negative attention and unwanted behaviors in your audience.

Avoid dark patterns in digital marketing

Be aware of dark patterns so that brands cannot exploit your emotions or manipulate your actions during online transactions.

Apologize to disappointed customers

Increase brand reputation, retain loyal clients, and increase recurring revenue.

Turn detractors into promoters

Develop brand loyalty and improve customer experience by solving the problems detractors complain about.

Avoid digital marketing manipulation

Be aware of brands’ attempts to influence your emotions or push you to make specific choices.

Detect user frustration

Provide great user experience by increasing word of mouth recommendations, customer retention, and average lifetime value.

Ask your visitors about their hesitations

Understand why your visitors are unable to perform desired actions on your website.

Reduce Buyer's Remorse

Increase sales and improve brand image.