Daniel Burstein - Writing value propisitions playbooks

[daniel_burstein]

Read more about Daniel Burstein

About Daniel Burstein

Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS.

Daniel is also a speaker and moderator at live events and on webinars. He has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Contributions to Playbook community

Involved as - CXL Blog author, Expert, Writer

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7 Playbooks

Write process level value propositions

Deliver a better value for your customers.

Use clarity instead of hype

Create clear marketing messages for your brand and clients to increase conversion rates.

Improve copy for sales

Increase clarity, engagement and sales.

Write prospect level value propositions

Define your customers and their motivations for buying your product.

Communicate value propositions to customers

Turn your value proposition into a high-performing landing page.

Write product level value propositions

Determine if you need to create a new product level brand when launching a new product.

Visualize the conversion journey

Understand your customers better to be more successful in your marketing. 

Last edited by @hesh_fekry 2023-11-14T15:15:28Z