Had a wicked conversation with one of the brilliant CXL staff, René, through Intercom and email.
I ended up here through (ironically) a great retweet by Peep of Rand Fishkin. This then led to a fascinating LinkedIn post which introduced me to dark social and had me thinking:
Why is the 7 day trial for $1 the big red button (I’m so sad it wasn’t green) and not the Free Foundations Course?
René clued me in to the fact that, despite it feeling like the Free Foundations button might be a better way to go- CRO testing meant the 7 day for a $1 has better results. I’ve made an account to find out more about why.