Better communicate your value proposition for faster conversions.
Select actions that can be translated to metrics that are relevant to the recipient of the report, as well as to your project. For example, ask participants to make a purchase to track conversion metrics.
Run usability tests with 5-10 participants, and instruct them to perform tasks on your website or app.
Give participants clear indications of what they need to achieve, and catalog the project’s scope in your report.
Capture important moments during the study and record what participants are doing and saying on the spot, catalog their responses and feedback in a document.
During the test, be present, and video and audio record the sessions to retrieve more data that was missed during the live test. Add a timestamp to your notes to retrieve video segments more easily.
Categorize your notes in themes such as bugs, abandonment, positive and negative opinions, and facial reactions.
Create an account on Trello or Asana, and create a column for each theme from your test and add the theme’s name at the top of each column.
Create a card with the remarks of each participant and label the card with a unique color, and drag it in the next column.
Create a summary in 1-3 sentences in the report and outline the scope of the report, the current state of the website, description of the test, and the findings.
The summary is an introduction to the data in the report. Add the goal of the test under the summary section.
Create a survey that asks participants questions on a scale of 1-10 to rate their experience on each page, and collect their scores.
You can create an account on TryMyUI to compute the scores for each section of the survey.
Add data from the Trello board in the results section of the report, and back-up each statement with links, screenshots, or video timestamps.
State the results in a percentile format, for example, 85% of participants state that the landing page was hard to navigate. List the bugs and issues participants experiences in the results section, if it is relevant to the goal of the test
Put together your reports that contain information that inspires action, and do not add data that is not relevant to the study.
Provide information that is relevant to each department, to highlight stages that require improvements.
Add a section in the report to indicate recommendations and action steps, while inferring back to the test.
Offer objective recommendations on what can be improved on the website, given the positive and negative user feedback.