Increase engagement, brand credibility, and relevance with your audience.
Determine how much non-evergreen content to include in your content strategy.
Design a timely content creation workflow, with assigned roles and an expedited process.
Add holidays and industry events to your shared content calendar.
Create a plan to stay updated on world and industry news.
Prioritize the timely content over evergreen content once a time-sensitive opportunity is identified.
Use your brand’s unique perspective in the timely content to make it relevant to your brand and audience.
Include dates and the most current information.
Distribute and promote content on social media and other frequently checked channels.
Engage with the content’s comments and discussions.