Increase content ROI and Facebook engagement.
Audit your content to find existing evergreen content.
Review your Facebook Insights to see what works well with your audience.
Look for timeless content ideas that your audience could be interested in long-term.
Choose a content format that does well on Facebook and fits the content topic.
Turn your content idea into a thorough piece of content.
Optimize your content, following Facebook best practices.
Include a call to action in your Facebook post that fits your content goals.
Add reviewing and updating evergreen content to your content schedule.
Update and refresh evergreen content where it is published.
Re-promote updated or repurposed evergreen content on Facebook.