Optimize your ecommerce ads.
Install AdRoll’s integration with your ecommerce platform, or set up a custom product feed in AdRoll.
Create audience segments in AdRoll based on their funnel stage, like visitors to your product pages or shopping cart abandoners.
Implement the same, eye-catching product photography on your AdRoll product feed and your store’s product pages.
Keep your ad headlines and descriptions as short as possible, while still getting the most important information across.
Add UTM tracking codes to product URLs for post-click conversion tracking.
Regularly delete or update ads that are not performing to industry or brand benchmarks, replacing them with new alternatives over time.
Review your campaign at least weekly to ensure continued product accuracy and to measure performance.
Last edited by @hesh_fekry 2023-11-14T11:20:20Z