Improve customer retention by rewarding customers for their loyalty to your brand.
Determine your main objective for creating the loyalty program, like increasing customer retention, referrals, or user-generated content.
Define who your loyal customers are and what kind of program would work best to encourage their loyalty.
Choose the type of brand loyalty program you want to offer, like paid subscription programs, points, or tiered rewards programs.
Decide which customer actions, like referring a friend or making a purchase, earn them a reward.
Choose the rewards for customer actions that fit your customer’s interests and values.
Create consistent branding for your loyalty program, like a logo, name, informative and benefit-oriented landing page, and visuals, that fits your brand.
Create an intuitive, easy sign-up process.
Advertise your loyalty program at multiple touchpoints to consistently inform your customers of the benefits the program offers.
Get feedback from your customers through surveys or polls about their thoughts on why they like or dislike the loyalty program.
Iterate on the program, based on feedback and analytics, to stay relevant to your competition, industry, and tastes of your customer.