Capture valuable customer insights.
Define your survey objective, goals, and target audience.
Select an online survey tool.
Brainstorm questions that address your survey objective and goals.
Draft a short list of non-leading questions for the survey.
Ask other team members or relevant teams for input on your questions.
Determine if you’d like the survey to be anonymous, confidential, or open.
Choose a question type for each question based on your desired answer format.
Input your questions in a logical order in your survey tool.
Promote and distribute your survey to the channel or channels that reach your target audience.
Analyze answers to gain customer insights.