Expand the reach of your webinar by giving access to it to future prospects.
Create a Pro, Business or Enterprise Zoom account with cloud recording enabled so you can access the On-demand Webinar feature.
Choose an evergreen webinar topic rather than responding to a current event - design it to be future-proof.
For example, instead of a Christmas-themed guide to marketing, a webinar giving ideas on how to approach holiday marketing will have more longevity.
Recording with an audience will give you more energy; recording without will give you control over every aspect of your webinar. If you’re recording without an audience, you can still include a Q&A section by using your most frequently asked questions.
Include a clear call to action at the end of your webinar, like a unique discount code or a special offer.
Visit your Zoom portal on your browser and navigate to Recordings once your recording has been uploaded to the cloud.
This can take a few hours depending on the length of your recording. Click on your recording and Share, then toggle On-Demand (Registration Required) to blue. This will provide you with a link to share access to the recording.
Distribute the Zoom registration link and create a landing page for your on-demand webinar - either on your website or using a tool like Leadpages.
Share this page regularly in your distribution channels - email, social media, newsletters, and videos. Explain who the webinar is for and what it contains.