Ensure deliverables align with the annual phases of your marketing campaign.
Identify your target audience and learn their needs, interests, how they will likely engage with you, and how and when to best engage with them.
Review your marketing budget.
Determine the roles and responsibilities of your marketing team.
Some roles you might include are:
- Team leaders.
- Content creators.
- Editorial directors.
- Advertising coordinator.
- Marketing analyst.
- Site manager.
Have your team members agree on their specific roles and responsibilities before you begin planning. They will have an active role in helping you create your calendar.
Develop a consistent monthly or weekly publishing schedule to help your team build routines and set expectations.
Choose your themes and the topics you plan to cover in your audience’s marketing campaign. Select four primary themes as quarterly topics, with three supporting monthly topics for each one.
Use a calendar template to place your marketing projects on your marketing calendar. Cycle through keywords based on your themes, using a unique keyword for every content piece produced.
Be sure to use the content targeting themes and keywords you brainstormed. Plan your content as far out as necessary, and include names of team members assigned to the projects, keywords, channels for publishing, topic categories, content formats, and types of visuals.
Design any supplemental calendars off one master calendar.
If you want to make separate calendars for the quarter, the week, or for different teams, make sure all new calendars branch off one master calendar. Make any significant changes to this calendar, and have your teams follow up on these changes in their supplemental calendars.