Promote your products or services and drive conversions with an engaging video ad created on Canva.
Write down the goal you want to achieve with the video advert, such as a specific number of subscriptions or sales.
One video should equal one goal, so you can keep a clear focus. For example, advertising a course, or selling a product.
In Canva, click on Create a design and choose the social media platform you’ll be sharing your advert on, followed by the word video: for example, Facebook video.
Look for appropriate templates in Canva’s library by searching on a general term like beauty or fashion for more industry-specific ideas.
Replace the text in the template with a short - under 8 words - informative caption that reflects your advert’s goal.
Depending on how many pages in Canva you are using for your video - each page equals one video type - this text can be your slogan or your call to action. If your video requires captions, you can also add them directly here, or post-editing as an .srt file to the platform you upload it to.
You can obtain these from your company’s brand assets.
It needs to be attention-grabbing, as viewers will see it for just a few seconds. You can upload your video in the Uploads section or search through Canva’s library in the Videos section for a relevant one.
For example, if it’s a Facebook video, go to your Business Suite to set up a promotion campaign. If you need to create a different version of your advert for another network, you can copy and resize it - you’ll need a Canva Pro account for this feature.