Promote your brand and hit your business goals.
Develop SMART goals that cover business, strategic, and tactical aspects and align with your overall marketing strategy.
- Obtain 3 new clients each month by posting consistent content on social media and implementing a monthly direct mail campaign.
- Close $3 million in sales for the year by increasing the advertising budget by 10% and posting 3 times per week on social media.
Pick one or two groups of buyers and sellers to build a target persona for your marketing efforts.
Create a list of qualities your ideal clients share, including demographics, interests, local or out-of-town, career, education level, and first time or repeat contact with your business.
Conduct a SWOT of your real estate business to determine your unique selling points and what areas can use improvement.
Examine your current strategies to determine your business’ strengths and weaknesses. Identify what makes your brand stand out from the competition and develop ways to improve in areas you’re lacking.
For opportunities and threats, look at your local market and industry trends to identify any new technologies or economic or demographic changes in your real estate farm that could benefit your brand or affect your bottom line.
Use targeted digital marketing tactics and local SEO to become known as the local expert in your community. Post targeted content to connect with your local market.
Use targeted PPC campaigns, such as Google Ads, Microsoft Ads, Facebook and Instagram Advertising.
Create effective print materials to advertise locally by direct-mailings, hosting community events, or billboard ads.
While many real estate professionals focus on expanding their digital presence, local print ads are still an effective way to reach targeted buyers or sellers. Create eye-catching content that showcases the benefits you offer by using images and easy-to-read text. Hosting a community event or sponsoring local festivals is another way to show your involvement in the community and connect with potential clients.
Develop a marketing budget that aligns with your overall goals. Include graphic design, printing, advertising, signage, and listing costs.
Ensure you set a budget that does not limit your ability to achieve your goals because under budgeting could set you up for failure.
Outline your yearly goals and action steps to achieve them in a spreadsheet. Include columns like Goals,
Targeted Buyer Profile, Targeted Seller Profile, To-Do, Monthly Budget, and Results.
Use a marketing plan template to make setup easier.
Track the results from your marketing strategy using data from advertising platforms and social media accounts. Compile leads and engagement for each campaign.
For in-person and print advertising, use QR codes or special promotions to help identify the lead source.