Based on New Product Launch Marketing Plan With Examples - CXL by Tom Whatley.
You don’t have to create Apple-level hype to see a successful new product launch. Trading app Robinhood launched with almost one million users thanks to a pinpointed market need and waitlist pre-launch campaign.
Many product launches take a build it and they will come approach, failing to gain traction and eventually fizzling out. These launches lack the key component of promotion and acquisition.
Conduct market research, standardize your product positioning and messaging, set goals, inform stakeholders, price your product, and track your marketing progress.
Develop product messaging, identify key marketing channels, and drive demand.
Develop a coordinated plan of attack, share content across your marketing channels, get advocates sharing your content, and start a referral program.
Retain the customers you attracted at launch and convert trial users into paid ones, track your marketing performance, and learn lessons from your experience to apply to future product launches.