Improve SEO and UX on your website and expand its reach.
Explain that it’s illegal and potentially very expensive to not follow accessibility requirements.
Explain how accessibility will expand your user base.
Explain how accessibility is good for SEO.
Describe how it can improve user experience.
Explain why an accessible website can improve brand loyalty and trust.
Explain how it can improve your brand’s public image.
Gather data, examples, and stories about UX accessibility to support each argument.
Ask the person to use assistive technology on your website to demonstrate accessibility issues.
Propose a specific plan to improve your website’s accessibility.