Connect with the user through written content

Business Benefits

Boost engagement and trust.

Define who your target audience is.

Conduct or review buyer persona and voice-of-audience research.

Find topic ideas that your audience is interested in or that address your audience’s questions.

Use second person point-of-view in written content.

Use storytelling and emotion.

Write with a conversational tone.

Use words your audience is familiar with or uses.

Make content easy to read, scan, and navigate.

Include a comment section on your blog and engage with user comments.

Track content engagement and traffic to iterate on content that resonates with your audience.

Last edited by @hesh_fekry 2023-11-14T15:07:21Z