Boost engagement and trust.
Define who your target audience is.
Conduct or review buyer persona and voice-of-audience research.
Find topic ideas that your audience is interested in or that address your audience’s questions.
Use second person point-of-view in written content.
Use storytelling and emotion.
Write with a conversational tone.
Use words your audience is familiar with or uses.
Make content easy to read, scan, and navigate.
Include a comment section on your blog and engage with user comments.
Track content engagement and traffic to iterate on content that resonates with your audience.