Conduct qualitative research

8 Playbooks

Last edited by @hesh_fekry 2023-11-14T16:20:20Z

Under qualitative research, you could cover:

  • Top Task Analysis.
  • Identifying user objections.
  • Testing design aesthetics.
  • System usability scale.
  • Run an exit-intent survey to identify site shortcomings.
  • Using empathy maps
  • Customer journey mapping
  • User story cards
  • Involving users in the creation of designs.
  • Card sorting
  • In-field studies
  • User diaries
  • Using social media to understand users.
3 Likes