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CXL Marketing Playbooks

Conduct pricing research

marketing, pricing, research, hub

CXL (CXL Playbooks) March 23, 2022, 10:33pm #1

5 Playbooks

Perform pricing research Playbooks

Optimize your pricing and find the optimal price point.

Use the BPTO method to determine prices Playbooks

Model the price your brand can command.

Research competitor prices Playbooks

Use competitor prices as a benchmark to develop a successful pricing strategy.

Price your product using the Gabor-Gerber technique Playbooks

Find an optimal price for your product.

Use the Van Westendorp price sensitivity meter Playbooks

Find both an acceptable price range and the ideal price point for a product.

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