Align with audience preferences and optimize marketplace positioning.
Define your brand’s core competitors based on key customer pain points and differentiators.
Survey your target audience about their preferences.
Plot your brand’s and competitors’ current positioning using key differentiators.
Identify a realistic positioning goal based on your brand’s core competencies and competitive perceptions.
Perform an audit of brand assets that are currently in use.
Create a new brand asset and supporting value propositions.
Review and refine your brand voice to optimize messaging effectiveness.
Sell your rebrand and its benefits to internal stakeholders.
Prioritize the update of each of your current brand assets based on their visibility and impact.
Launch your updated brand to external audiences with a key marketing piece, like website redesign or brand anthem video.