Chris Burger - Email marketing automation

[chris_burger]

19 Playbooks

Set up browse abandonment flows

Drive conversions by encouraging customers to buy products they’ve viewed.

Set up an abandoned cart email

Recover sales lost to abandoned carts.

Create a back in stock flow

Increase conversions and recover lost sales.

Set up cross-sell series

Improve average order value and increase revenue.

Set up a re-engagement series

Bring back previously active users who have become inactive.

Set up exclusion criteria in email flows

Make your email campaigns more relevant by excluding segments of your audience.

Benchmark automated flows in Dotdigital

Ensure you are getting the most out of your email channel.

Set up a lead nurturing email sequence

Inform users and drive conversions through engagement.

Create a replenishment flow

Remind customers to refill or top up their order after a period of time.

Set up a product review flow

Increase the number of reviews for your products and improve trust.

Create a sales sequence flow

Drive conversions and improve revenue.

Create a sunset flow

Re-engage users and phase out those who do not respond.

Set up transactional emails

Ensure transactional information reaches your users inbox by setting up a dedicated domain and IP address.

Cross-sell in transactional emails

Sell complimentary products without impacting your deliverability.

Measure NPS in transactional emails

Measure customer satisfaction and find areas for improvement.

Optimize transactional emails

Optimize your transactional emails to ensure they get delivered.

Encourage reviews with transactional emails

Encourage users to leave reviews to improve legitimacy and conversions.

Upsell in transactional emails

Use your transactional emails to upsell your products or services.

Set up a welcome email series

Boost engagement with new subscribers.