Generate awareness, engagement, and optimize your marketing budget.
Identify or review your Facebook advertising goals.
Review your target audience profile and focus on device usage and content consumption preferences.
Evaluate your existing visual assets and asset creation capabilities for Facebook ads.
Choose at least 2-3 ad formats that match your advertising goals, audience preferences, and asset availability.
Create similar ads in each format to show to your audience for a test period of 3-4 weeks.
Evaluate which format has contributed the most to reaching your Facebook advertising goals.
Continue experimentation as needed to maximize your Facebook ads ROI.