Change to data driven marketing

Business Benefits

Improve decision-making and allow for more informed budget allocation.


Make the case for data-driven marketing to both your internal team and organizational leadership.

Evaluate where you already have available data that can be used in the new strategy.

Determine data gaps where previous tactics and projects have not been tracked with data.

Find data analytics tools that can track your entire marketing output, if your existing tools cannot.

Facilitate skills development among members of the marketing team who might not be comfortable with analytics and data-driven decision making.

Set trackable marketing goals that are based on data, using a framework like OKR or SMART.

Choose metrics to track your goals that intuitively communicate the progress toward your goal.

Leverage the benefits of comprehensive data in your marketing tactics, like marketing personalization and automation.

Create clear, visual reports that show your progress toward the goal for each tactic and project.

Regularly share your marketing reports with both your internal team and key external stakeholders.