Drive voice searches to your local business by creating a visible, active online profile and website.
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. Common SERP features include:
- Featured Snippets
- Local content
- Knowledge cards
- Shopping results
- Image packs
Create a Google My Business profile to take advantage of near me voice searches.
Include the business name, address, and phone number with the correct area code, and choose the right category of business.
Use Google Search Console to check your business ranking for local search queries.
Keep your Google My Business listing and social media active by updating them with special deals and news.
This will make your business stand out and ensure Google regularly indexes your site. It may help rankings too.
Search engines are increasingly favoring sites that are mobile optimized.
Take advantage of Google’s mobile accessibility and test the crawlability of your site using their mobile-friendly test.
Voice search requires an immediate result and cannot answer user questions if a page loads too slowly. Search engines also rank sites that load fast better.