Accelerate the growth of your email list and turn leads into customers.
Ask yourself what your audience would find useful. Think about the best possible idea and downgrade from there, rather than thinking about one notch above join to get free updates. Most of your competitors probably offer “free reports” or whitepapers. Do something different.
For free, really?! I want that! is the reaction you want your audience to have when they see your lead magnet.
Be ready to sweat. The more effort you put in, the better the outcome.
Nothing is worse than broken promises, and setting false expectations only leads to losing trust and credibility.
Look at your lead magnet idea and ask yourself whether it’s possible to come up with an even better one.
Don’t settle for a mediocre lead magnet. If you think it’s possible to come up with a better idea, go back to step one.
Start with a benefit-oriented headline and include:
- Promise: What your visitors get when they subscribe.
- Connect: Why you created your lead magnet and for whom.
- Key Points: List the possible issues your audience could be facing and their solutions.
- Call to action: What your visitors should do next.
Don’t ask your visitors to fill in too many fields. In most cases, just their email is enough. Optimize your lead magnet form for conversions.