Boost conversions through localization

Contributors

@paul-boag


Business Benefits

Increase conversions and improve customer loyalty.


Identify the top 3 geographical locations that your business is generating conversions from, using your website analytics.

Catalog the top-performing countries in the spreadsheet and list each country in a separate column.

Create country-specific audiences in Google Analytics or a CRM platform, and export your segment as a CSV file.

Focus on the segments in the top 3 countries you identified earlier.

Use the segments from the previous step to segment your mailing lists.

Specifically, list country and industry for every one of your contacts.

Create variations of the landing page to resonate with the particular geographic location you are targeting.

Change the vocabulary, spelling, or language on a landing page to match the location. Use cultural references on your landing page to closely match their culture.