Step-by-step playbooks

Topic	Replies	Views	Activity
Get started with website personalization CRO hub , playbook , personalization , marketing , tools , cro , 3-content	0	459	July 18, 2021
Perform UX research for a website redesign UX playbook , research , hub , ux , user-research , marketing	0	452	February 23, 2021
Homepage messaging with more products CRO	1	165	September 14, 2022
Create an original content calendar Brand brand , content-calendar , playbook , hub , promotion , marketing	0	415	August 27, 2021
Regarding GTM implementation for Website and mobile apps Analytics	1	162	July 21, 2022
Use the ResearchXL Framework to come up with more winning tests CRO marketing , strategy , cro , hub , playbook , tactics , 1-strategy	2	737	October 8, 2021
Create a B2B SEO strategy SEO playbook , seo , b2b , strategy , marketing , hub	8	750	October 10, 2021
Analyze A/B test results with GA Analytics playbook , marketing , analytics , ab-testing , measuring , hub	0	399	February 24, 2021
Conduct quantitative research Research hub , playbook , quantitative , marketing , research	3	345	April 4, 2022
Set up UTM Tags Analytics analytics , utm , playbook , hub , tracking , facebook , marketing	3	586	December 14, 2021
Define your ideal customer profile Strategy marketing , strategy , target-audience , hub , playbook , define , ideal-customer-profile	6	767	October 3, 2021
Use surveys to measure user satisfaction CRO 2-research , playbook , marketing , speak-to-users , hub , cro , ux , saas	6	757	June 4, 2022
Spam test your email content Email inbox-placement , marketing , email , setup , hub , playbook , test	0	347	August 23, 2021
Do keyword research SEO hub , playbook , keywords , seo , research , marketing	0	341	February 9, 2021
Create a content calendar Content creation , marketing , content , strategy , hub , playbook , calendar	0	333	October 21, 2021
How to hire a CRO agency for larger sites Operations marketing , playbook , hub , operations	0	335	February 17, 2021
Write marketing standard operating procedures Operations hub , playbook , write , marketing , operations	0	334	October 21, 2021
Set up an NPS tool on your website Automation hub , marketing , site-setup , nps , referrals-testimonials , playbook , automation	0	334	October 15, 2021
Track email open rates in GA Analytics analytics , marketing , open-rates , playbook , hub , email	0	328	April 16, 2021
Create a social media strategy for TikTok Social media tiktok , playbook , hub , social-media , strategy , marketing	0	328	October 21, 2021
Create a social media strategy Social media facebook , playbook , hub , marketing , strategy , social-media	6	698	June 1, 2022
Plan a Black Friday marketing campaign Strategy campaign , hub , playbook , strategy , seasonal , black-friday , marketing , facebook	0	326	April 14, 2021
Create an Ecommerce Marketing Strategy Ecommerce ecommerce , marketing , playbook , hub , strategy	0	326	March 23, 2022
Prepare an A/B test for websites with low traffic CRO ab-testing , cro , 5-testing , marketing , hub , playbook , planning-tests	0	320	February 14, 2021
Consolidate source data in Google Data Studio Analytics data , playbook , visualisation , marketing , analytics , hub , facebook	0	318	January 19, 2021
Collect product behavioral data correctly Product product , hub , playbook , data , marketing , performance	0	314	February 14, 2021
Conduct a conversion copy teardown of a sales page Product messaging , communication , playbook , hub , product , copywriting , marketing	0	1740	January 27, 2021
Create a process for updating content Content hub , playbook , process , marketing , updating , maintenance , content	0	308	September 1, 2021
Create a product sales letter Product communication , marketing , copywriting , sales , product , hub , playbook	0	308	October 20, 2021
Analyze your customer acquisition cost Analytics strategy , marketing , goals , hub , cac , playbook , analytics	0	307	April 19, 2021
Mine messages from your customers Product product , research , marketing , data-mining , customer , hub , playbook	1	657	February 10, 2023
Create an effective bar chart Analytics bar , visualisation , analytics , hub , playbook , marketing , charts	0	294	February 25, 2021
Perform an on-page SEO audit SEO marketing , playbook , on-page , seo , audit , hub	0	291	February 11, 2021
Write a value proposition for a product page Product hub , playbook , value-proposition , communication , marketing , copywriting , product	0	290	October 21, 2021
Use ScreamingFrog to check your website for GA/GTM coverage Analytics marketing , hub , tagging , playbook , tracking , analytics	0	288	April 4, 2021
Conduct qualitative research Research marketing , research , hub , qualitative , playbook	1	348	March 30, 2022
Build an end-to-end funnel for paid search Paid advertising paid-advertising , playbook , hub , funnel , campaign , marketing	0	272	February 5, 2021
Develop a project management process Operations project-management , marketing , operations , hub , playbook , process	0	271	September 24, 2021
Use modern persuasion techniques in CRO Psychology persuasion , playbook , hub , psychology , marketing	0	268	January 26, 2021
Identify your CRO program's KPIs CRO kpis , marketing , strategy , cro , hub , playbook , 1-strategy , planning-strategy	0	268	June 16, 2021
Use data for website personalization CRO playbook , hub , 3-content , cro , tools , marketing , personalization	0	263	July 18, 2021
Outline a blog post Content content , outline , playbook , hub , blog , marketing	0	262	January 15, 2021
Optimize ecommerce homepage Ecommerce marketing , ecommerce , ux , hub , playbook , homepage	2	838	April 19, 2022
Increase chart readability by reducing its cognitive load Analytics charts , marketing , analytics , visualisation , optimize , hub , playbook	0	257	February 12, 2021
Create a marketing project management plan Strategy strategy , management , playbook , hub , marketing	0	256	February 8, 2021
Write a B2B case study Content playbook , marketing , content , formats , b2b , hub , case-study	2	262	April 28, 2022
Calculate the ROI of your CRO program CRO 1-strategy , playbook , cro , strategy , marketing , hub , roi , reporting-on-strategy	0	255	September 12, 2021
Hire content writers Content marketing , hub , hire , playbook , content , operations	0	254	October 21, 2021
Create a B2B link-building strategy SEO strategy , seo , link-building , hub , playbook , marketing , b2b	0	250	January 18, 2021
Get started with CRO driven growth CRO hub , cro , strategy , marketing , playbook , 1-strategy , growth	0	245	February 20, 2021